United States Infant Nutrition Market Is Primed To Witness Momentum Owing To Rising Population Of Working Mothers

 

The United States infant nutrition market caters to the nutritional needs of infants between 0-2 years. Infant formula, baby cereals, and baby food products form an integral part of an infant's diet, offering essential nutrients for growth and development. Growing awareness about the benefits of breastfeeding has boosted the demand for breast milk substitutes such as infant formula. Working mothers have embraced infant formula as a convenient and nutritious alternative to breast milk. The growing population of working women is thus anticipated to drive the market over the forthcoming years.

The United States infant nutrition market is estimated to be valued at US$ 13.81 Bn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024-2031.

Infant formula continues to be the largest category, owing to increased penetration in urban areas. Growing health consciousness and demand for organic and clean label products have benefitted the baby food segment. Rising income levels and awareness pertaining to infant health in the US offers tremendous opportunities for new product launches fortified with prebiotics, probiotics, and functional ingredients.

Key Takeaways

- Key players operating in the United States infant nutrition are Abbott Nutrition, Mead Johnson Nutrition, Nestle USA, Perrigo Company, Danone S.A., Reckitt Benckiser (Mead Johnson & Company, LLC), Bellamy's Organic, Biostime, DMK Baby GmbH, and Ausnutria. These players are investing in new product launches, facility expansions, and acquisitions to gain market share.

- Growing awareness pertaining to organic and natural ingredients among millennial parents creates opportunities for organic baby food brands to penetrate the market. The demand for allergen-free and specialty baby foods is on the rise.

- Major players are eyeing markets in Asia Pacific and Latin America through joint ventures, acquisitions, and distributor networks to leverage high growth opportunities in developing economies.

 
Market Drivers

- Rising working women population: Rising participation of women in the workforce has increased the demand for convenient baby feeding products like infant formula and baby cereals. According to IMF, female labor force participation in the US grew from 55.3% in 1994 to 57.4% in 2019.

- Growing middle-class income: Rising disposable incomes have enabled parents to spend more on high-quality infant nutrition products fortified with prebiotics and probiotics. Between 1993 and 2018, the real median household income in the US grew from $52,388 to $63,179.

Market Restraints

- Stringent regulations: Infant foods are among the most stringently regulated categories. Products need regulatory approvals involving clinical trials, significantly raising compliance costs for brands.

- Online security risks: Although e-commerce offers scope for market expansion, online shopping entails security and authenticity risks for sensitive products like infant foods. This discourages some customers from online purchases.

Segment Analysis

The United States infant nutrition market is dominated by infant formula sub segment. Infant formula accounts for over 85% of the overall market share as majority of American parents prefer infant formula over breast milk due to busy lifestyle. Within infant formula, ready-to-feed infant formulas sub segment dominate as they are easy to use and require no preparation. However, growing health concerns among parents regarding excess sugar content in infant formulas is boosting the powdered infant formula sub segment.

Global Analysis

The North America region is the fastest growing as well as dominating region in the United States infant nutrition market. USA accounts for over 90% of the overall North America market due to growing number of working mothers who opt for easily available infant formulas. Increased promotion of infant nutrition products through online retail channels is further driving the market growth. The USA infant nutrition market is also witnessing increased export opportunities to countries like Canada and Mexico.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it

 

Get more insights on this topic:  https://www.pressreleasebulletin.com/united-states-infant-nutrition-market-primed-for-growth-due-to-rising-popularity-of-organic-nutrition-products/


 

Author Bio:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163 )

What Are The Key Data Covered In This United States Infant Nutrition Market Report?

:- Market CAGR throughout the predicted period

:- Comprehensive information on the aspects that will drive the United States Infant Nutrition's growth between 2024 and 2031.

:- Accurate calculation of the size of the United States Infant Nutrition and its contribution to the market, with emphasis on the parent market

:- Realistic forecasts of future trends and changes in consumer behaviour

:- United States Infant Nutrition Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa

:- A complete examination of the market's competitive landscape, as well as extensive information on vendors

:- Detailed examination of the factors that will impede the expansion of United States Infant Nutrition vendors

 

FAQ’s

Q.1 What are the main factors influencing the United States Infant Nutrition?

Q.2 Which companies are the major sources in this industry?

Q.3 What are the market’s opportunities, risks, and general structure?

Q.4 Which of the top United States Infant Nutrition companies compare in terms of sales, revenue, and prices?

Q.5 Which businesses serve as the United States Infant Nutrition’s distributors, traders, and dealers?

Q.6 How are market types and applications and deals, revenue, and value explored?

Q.7 What does a business area’s assessment of agreements, income, and value implicate?

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