United States Infant Nutrition Market Is Primed To Witness Momentum Owing To Rising Population Of Working Mothers
The United States infant nutrition market caters to the nutritional
needs of infants between 0-2 years. Infant formula, baby cereals, and baby food
products form an integral part of an infant's diet, offering essential
nutrients for growth and development. Growing awareness about the benefits of
breastfeeding has boosted the demand for breast milk substitutes such as infant
formula.
Working mothers have embraced infant
formula as a convenient and nutritious alternative to breast milk. The growing
population of working women is thus anticipated to drive the market over the
forthcoming years.
The United States infant nutrition market is estimated to be valued at US$ 13.81 Bn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024-2031.
Infant formula continues to be the largest category, owing to increased
penetration in urban areas. Growing health consciousness and demand for organic
and clean label products have benefitted the baby food segment. Rising income
levels and awareness pertaining to infant health in the US offers tremendous
opportunities for new product launches fortified with prebiotics, probiotics,
and functional ingredients.
Key Takeaways
- Key players operating in the United States infant nutrition are Abbott Nutrition, Mead Johnson Nutrition,
Nestle USA, Perrigo Company, Danone S.A., Reckitt Benckiser (Mead Johnson &
Company, LLC), Bellamy's Organic, Biostime, DMK Baby GmbH, and Ausnutria.
These players are investing in new product launches, facility expansions, and
acquisitions to gain market share.
- Growing awareness pertaining to organic and natural ingredients among
millennial parents creates opportunities for organic baby food brands to
penetrate the market. The demand for allergen-free and specialty baby foods is
on the rise.
- Major players are eyeing markets in Asia Pacific and Latin America
through joint ventures, acquisitions, and distributor networks to leverage high
growth opportunities in developing economies.
Market Drivers
- Rising working women population: Rising participation of women in the workforce has increased the demand
for convenient baby feeding products like infant formula and baby cereals.
According to IMF, female labor force participation in the US grew from 55.3% in
1994 to 57.4% in 2019.
- Growing middle-class income: Rising disposable incomes have enabled parents to spend more on
high-quality infant nutrition products fortified with prebiotics and
probiotics. Between 1993 and 2018, the real median household income in the US
grew from $52,388 to $63,179.
Market Restraints
- Stringent regulations: Infant foods are among the most stringently regulated categories.
Products need regulatory approvals involving clinical trials, significantly
raising compliance costs for brands.
- Online security risks: Although
e-commerce offers scope for market expansion, online shopping entails security
and authenticity risks for sensitive products like infant foods. This
discourages some customers from online purchases.
Segment Analysis
The United States infant nutrition market is dominated by infant formula
sub segment. Infant formula accounts for over 85% of the overall market share
as majority of American parents prefer infant formula over breast milk due to
busy lifestyle. Within infant formula, ready-to-feed infant formulas sub
segment dominate as they are easy to use and require no preparation. However,
growing health concerns among parents regarding excess sugar content in infant
formulas is boosting the powdered infant formula sub segment.
Global Analysis
The North America region is the fastest growing as well as dominating
region in the United States infant nutrition market. USA accounts for over 90%
of the overall North America market due to growing number of working mothers
who opt for easily available infant formulas. Increased promotion of infant
nutrition products through online retail channels is further driving the market
growth. The USA infant nutrition market is also witnessing increased export
opportunities to countries like Canada and Mexico.
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Author Bio
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years of expertise as a content editor in the market research domain.
Originally a creative writer, she discovered her passion for editing, combining
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What Are The Key Data Covered
In This United States Infant Nutrition Market Market Report?
:- Market CAGR throughout the
predicted period
:- Comprehensive
information on the aspects that will drive the United States Infant Nutrition
Market's growth between 2024 and 2031.
:- Accurate calculation
of the size of the United States Infant Nutrition Market and its contribution
to the market, with emphasis on the parent market
:- Realistic forecasts
of future trends and changes in consumer behaviour
:- United States Infant
Nutrition Market Industry Growth in North America, APAC, Europe, South America,
the Middle East, and Africa
:- A complete
examination of the market's competitive landscape, as well as extensive
information on vendors
:- Detailed examination
of the factors that will impede the expansion of United States Infant Nutrition
Market vendors
FAQ’s
Q.1 What are the main factors
influencing the United States Infant Nutrition Market?
Q.2 Which companies are the
major sources in this industry?
Q.3 What are the market’s
opportunities, risks, and general structure?
Q.4 Which of the top United
States Infant Nutrition Market companies compare in terms of sales, revenue,
and prices?
Q.5 Which businesses serve as
the United States Infant Nutrition Market’s distributors, traders, and dealers?
Q.6 How are market types and
applications and deals, revenue, and value explored?
Q.7 What does a business
area’s assessment of agreements, income, and value implicate?
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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